:root{--lc-purple-950: #1a0b2e;--lc-purple-900: #281445;--lc-purple-800: #3a1d63;--lc-purple-700: #4c2584;--lc-purple-600: #6334a8;--lc-purple-500: #7c4dd1;--lc-purple-400: #9a74e5;--lc-purple-300: #bda3f0;--lc-purple-200: #dccefa;--lc-purple-100: #efe7fd;--lc-purple-050: #f8f5ff;--lc-lavender-025: #faf8ff;--lc-lavender-050: #faf5ff;--lc-lavender-100: #f0e6ff;--lc-lavender-200: #dccefa;--lc-mint: #b6f0d4;--lc-peach: #ffd4b8;--lc-pink: #ffcce6;--lc-ink: #15091f;--lc-ink-2: #3a2c4a;--lc-muted: #7a6b8c;--lc-line: rgba(26,11,46,.08);--lc-line-soft: rgba(26,11,46,.04);--shadow-soft: 0 1px 2px rgba(26,11,46,.04), 0 8px 30px rgba(26,11,46,.06);--shadow-card: 0 1px 2px rgba(26,11,46,.05), 0 24px 50px -20px rgba(60,30,110,.22);--r-pill: 999px;--r-card: 22px;--r-tile: 16px;--font-display: "Inter", -apple-system, BlinkMacSystemFont, sans-serif;--font-serif: "Instrument Serif", Georgia, serif;--font-mono: "JetBrains Mono", ui-monospace, Menlo, monospace;--container: 1280px;--gutter: 40px}*{box-sizing:border-box}html,body{margin:0;padding:0}body{font-family:var(--font-display);color:var(--lc-ink);background:var(--lc-lavender-025);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;line-height:1.5;overflow-x:hidden}img,svg{display:block;max-width:100%}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;border:0;background:none;cursor:pointer}h1,h2,h3,h4,h5,h6,p{margin:0}.container{max-width:var(--container);margin:0 auto;padding:0 var(--gutter)}.mono{font-family:var(--font-mono);letter-spacing:-.01em}.serif{font-family:var(--font-serif);font-weight:400;letter-spacing:-.01em}.btn{display:inline-flex;align-items:center;gap:10px;padding:12px 20px;border-radius:var(--r-pill);font-weight:500;font-size:15px;transition:transform .15s ease,background .2s ease,box-shadow .2s ease,color .2s ease;white-space:nowrap}.btn:hover{transform:translateY(-1px)}.btn-primary{background:var(--lc-ink);color:#fff}.btn-primary:hover{background:var(--lc-purple-800)}.btn-ghost{color:var(--lc-ink);border:1px solid var(--lc-line);background:#fff9;backdrop-filter:blur(10px)}.btn-ghost:hover{background:#fff}.btn-purple{background:var(--lc-purple-700);color:#fff}.btn-purple:hover{background:var(--lc-purple-800)}.btn-inline{display:inline-flex;align-items:center;gap:6px;font-family:var(--font-mono);font-size:12px;color:var(--lc-purple-700);letter-spacing:-.005em}.btn-inline:hover{color:var(--lc-purple-800)}.nav{position:sticky;top:0;z-index:50;padding:18px 0;backdrop-filter:blur(20px);background:#faf9f5c7;border-bottom:1px solid var(--lc-line)}.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:32px}.nav-logo{display:flex;align-items:center;gap:10px;font-weight:600;letter-spacing:-.02em;font-size:18px}.nav-links{display:flex;align-items:center;gap:30px;font-size:14px;color:var(--lc-ink-2)}.nav-links a:hover{color:var(--lc-ink)}.nav-links a.is-active{color:var(--lc-ink);font-weight:500}.nav-cta{display:flex;align-items:center;gap:14px}.nav-cta .login{font-size:14px;color:var(--lc-ink-2)}.logo-mark{width:30px;height:30px;border-radius:9px;background:linear-gradient(135deg,var(--lc-purple-700),var(--lc-purple-400));position:relative;overflow:hidden}.logo-mark:after{content:"";position:absolute;inset:4px;background:radial-gradient(circle at 30% 30%,rgba(255,255,255,.6),transparent 50%),radial-gradient(circle at 70% 70%,rgba(255,212,184,.5),transparent 50%);border-radius:6px}section{position:relative}.section-kicker{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:12px;font-weight:500;color:var(--lc-purple-700);text-transform:uppercase;letter-spacing:.08em}.section-kicker:before{content:"";width:28px;height:1px;background:currentColor}.cs-stats{padding:0 0 64px;position:relative}.cs-stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.cs-stats-grid.is-six{grid-template-columns:repeat(6,1fr)}.cs-stat{background:#fff;border:1px solid var(--lc-line);border-radius:var(--r-card);padding:26px 24px 22px;display:flex;flex-direction:column;gap:8px;position:relative;overflow:hidden;transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}.cs-stat:before{content:"";position:absolute;top:0;left:24px;width:28px;height:3px;background:var(--lc-purple-700);border-radius:0 0 3px 3px}.cs-stat:hover{transform:translateY(-2px);box-shadow:var(--shadow-card);border-color:#7c4dd133}.cs-stat h3{font-family:var(--font-serif);font-style:italic;font-weight:400;font-size:64px;line-height:.95;letter-spacing:-.025em;color:var(--lc-purple-700);margin:8px 0 0}.cs-stat h3 .unit{font-size:38px;vertical-align:baseline;opacity:.85}.cs-stat .label{font-size:13px;line-height:1.4;color:var(--lc-ink-2);margin-top:6px;letter-spacing:-.005em}.cs-stat .label b{color:var(--lc-ink);font-weight:600}.cs-stat .kicker{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.1em;margin-bottom:-2px}.cs-quote{padding:16px 0 64px}.cs-quote-card{background:radial-gradient(ellipse at 0% 0%,rgba(124,77,209,.08) 0%,transparent 55%),radial-gradient(ellipse at 100% 100%,rgba(255,193,224,.18) 0%,transparent 55%),var(--lc-lavender-050);border:1px solid var(--lc-line);border-radius:var(--r-card);padding:56px 64px;position:relative;display:grid;grid-template-columns:1fr 280px;gap:56px;align-items:end}.cs-quote-mark{position:absolute;top:14px;left:40px;font-family:var(--font-serif);font-style:italic;font-size:140px;line-height:1;color:var(--lc-purple-200);pointer-events:none;user-select:none}.cs-quote-text{font-family:var(--font-serif);font-style:italic;font-weight:400;font-size:32px;line-height:1.25;letter-spacing:-.015em;color:var(--lc-ink);text-wrap:pretty;position:relative}.cs-quote-attr{display:flex;flex-direction:column;gap:4px;padding-left:20px;border-left:2px solid var(--lc-purple-700)}.cs-quote-attr .who{font-size:15px;font-weight:600;color:var(--lc-ink);letter-spacing:-.005em}.cs-quote-attr .role{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.08em;line-height:1.4}.cs-quote-attr .brand-tag{margin-top:6px;font-size:13px;color:var(--lc-ink-2);font-weight:500}.cs-card{background:#fff;border:1px solid var(--lc-line);border-radius:var(--r-card);overflow:hidden;display:flex;flex-direction:column;transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease;text-decoration:none;color:inherit}.cs-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-card);border-color:#7c4dd133}.cs-card-image{aspect-ratio:16/10;background:repeating-linear-gradient(135deg,#7c4dd10d 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,var(--lc-purple-100),var(--lc-lavender-100));border-bottom:1px solid var(--lc-line);position:relative}.cs-card-image .industry-tag{position:absolute;top:14px;left:14px;padding:4px 10px;border-radius:var(--r-pill);background:#ffffffd9;backdrop-filter:blur(10px);font-family:var(--font-mono);font-size:10px;color:var(--lc-ink-2);text-transform:uppercase;letter-spacing:.08em;border:1px solid rgba(255,255,255,.7)}.cs-card-image .brand-tag{position:absolute;bottom:14px;left:14px;right:14px;font-family:var(--font-serif);font-style:italic;font-size:28px;color:var(--lc-purple-700);letter-spacing:-.02em}.cs-card-body{padding:22px;display:flex;flex-direction:column;gap:12px;flex:1}.cs-card-stat{font-family:var(--font-mono);font-size:11px;color:var(--lc-purple-700);text-transform:uppercase;letter-spacing:.08em}.cs-card h3{font-size:18px;font-weight:500;letter-spacing:-.015em;line-height:1.3;color:var(--lc-ink)}.cs-card-foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between;padding-top:12px;border-top:1px solid var(--lc-line-soft)}.cs-card-foot .read-more{font-family:var(--font-mono);font-size:11px;color:var(--lc-purple-700)}.cs-cta{padding:0 0 96px}.cs-cta-card{background:radial-gradient(ellipse at 0% 100%,rgba(124,77,209,.5) 0%,transparent 60%),radial-gradient(ellipse at 100% 0%,rgba(255,193,224,.15) 0%,transparent 55%),linear-gradient(160deg,#2a1248,#3a1d63 60%,#1f0c39);border-radius:var(--r-card);padding:56px 64px;color:#fff;display:grid;grid-template-columns:1fr auto;align-items:center;gap:32px;position:relative;overflow:hidden}.cs-cta-card .kicker{font-family:var(--font-mono);font-size:11px;color:var(--lc-purple-300);text-transform:uppercase;letter-spacing:.1em;margin-bottom:12px;display:block}.cs-cta-card h3{font-size:40px;line-height:1.05;letter-spacing:-.025em;font-weight:500;max-width:640px}.cs-cta-card h3 em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-300)}.cs-cta-card p{margin-top:12px;font-size:15px;color:#ffffffb3;max-width:520px}.cs-cta-card .btn-row{display:flex;flex-direction:column;gap:10px;align-items:flex-end}.cs-cta-card .btn-primary{background:#fff;color:var(--lc-ink)}.cs-cta-card .btn-primary:hover{background:var(--lc-purple-100)}.cs-cta-card .btn-row .secondary{font-family:var(--font-mono);font-size:11px;color:#ffffff8c;letter-spacing:.04em}.cs-cta-card .btn-row .secondary a{color:var(--lc-purple-300);text-decoration:underline;text-underline-offset:3px}.cs-cta-card .btn-row .secondary a:hover{color:#fff}footer{padding:80px 0 40px;background:#15091f;color:#ffffffb3}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr 1fr;gap:40px;padding-bottom:50px;border-bottom:1px solid rgba(255,255,255,.1)}.footer-grid h4{font-family:var(--font-mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:#ffffff80;margin:0 0 14px;font-weight:500}.footer-grid ul{list-style:none;padding:0;margin:0;display:grid;gap:8px;font-size:13px}.footer-grid a:hover{color:#fff}.footer-bottom{display:flex;justify-content:space-between;padding-top:30px;font-family:var(--font-mono);font-size:11px;color:#ffffff9e}.cs-brand-mark{width:36px;height:36px;border-radius:10px;background:var(--lc-ink);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--font-serif);font-style:italic;font-size:22px;font-weight:400;flex:0 0 36px;letter-spacing:-.02em}.ih-crumb{padding:28px 0 8px}.ih-crumb-inner{display:flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);letter-spacing:.04em}.ih-crumb-inner a{color:var(--lc-muted)}.ih-crumb-inner a:hover{color:var(--lc-ink)}.ih-crumb-inner .sep{opacity:.4}.ih-crumb-inner .now{color:var(--lc-ink)}.ih-hero{padding:24px 0 56px;position:relative;overflow:hidden}.ih-hero .cs-blobs{position:absolute;inset:0;pointer-events:none;z-index:0}.ih-hero .cs-blob{position:absolute;border-radius:50%;filter:blur(70px);opacity:.5}.ih-hero .cs-blob.b1{width:620px;height:620px;top:-240px;right:-180px;background:radial-gradient(circle,#ffd6e6 0%,transparent 70%)}.ih-hero .cs-blob.b2{width:480px;height:480px;top:200px;left:-200px;background:radial-gradient(circle,#d9c8ff 0%,transparent 70%);opacity:.45}.ih-hero>*{position:relative;z-index:1}.ih-hero-top{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:56px;align-items:end;padding-bottom:32px;border-bottom:1px solid var(--lc-line)}.ih-hero-mast{display:flex;flex-direction:column;gap:18px}.ih-hero-eyebrow{display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.12em}.ih-hero-eyebrow .dot{width:6px;height:6px;border-radius:50%;background:var(--lc-purple-700);box-shadow:0 0 0 3px #7c4dd12e}.ih-hero-eyebrow .spacer{width:22px;height:1px;background:var(--lc-line)}.ih-hero h1{font-size:132px;line-height:.9;letter-spacing:-.045em;font-weight:500;color:var(--lc-ink);text-wrap:balance}.ih-hero h1 .amp{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700);font-size:1.15em;letter-spacing:-.05em;margin:0 .04em}.ih-hero h1 .row{display:block}.ih-hero-desc{font-size:19px;color:var(--lc-ink-2);line-height:1.55;max-width:520px}.ih-hero-desc em{font-family:var(--font-serif);font-style:italic;color:var(--lc-purple-700)}.ih-hero-meta{display:grid;grid-template-columns:1fr 1fr;gap:18px 28px;padding:22px 24px;background:#fff;border:1px solid var(--lc-line);border-radius:var(--r-card);box-shadow:var(--shadow-soft);min-width:280px}.ih-hero-meta .meta-item{display:flex;flex-direction:column;gap:4px}.ih-hero-meta .meta-label{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.1em}.ih-hero-meta .meta-value{font-size:15px;color:var(--lc-ink);font-weight:500;letter-spacing:-.005em}.ih-hero-meta .meta-value em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700);font-size:18px;margin-right:2px}.ih-brand-strip-label{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.12em;white-space:nowrap;display:flex;align-items:center;gap:10px}.ih-brand-strip-label:after{content:"";width:22px;height:1px;background:var(--lc-line)}.ih-brand-wordmarks{display:flex;align-items:center;gap:0;flex:1;min-width:0;overflow:hidden;position:relative}.ih-brand-wordmarks:after{content:"";position:absolute;right:0;top:0;bottom:0;width:60px;background:linear-gradient(90deg,transparent,var(--lc-lavender-025));pointer-events:none}.ih-brand-wordmark{display:inline-flex;align-items:center;gap:8px;padding:0 22px;border-right:1px solid var(--lc-line);white-space:nowrap}.ih-brand-wordmark .wm-mark{width:22px;height:22px;border-radius:6px;background:var(--lc-ink);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-family:var(--font-serif);font-style:italic;font-size:14px;letter-spacing:-.02em;flex:0 0 22px}.ih-brand-wordmark .wm-name{font-family:var(--font-serif);font-style:italic;font-size:20px;color:var(--lc-ink);letter-spacing:-.015em}.ih-featured{padding:16px 0 56px}.ih-featured-head{display:flex;align-items:baseline;justify-content:space-between;margin-bottom:22px;gap:16px}.ih-featured-head .section-kicker{color:var(--lc-purple-700)}.ih-featured-head .micro{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);letter-spacing:.04em}.ih-featured-card{background:#fff;border:1px solid var(--lc-line);border-radius:var(--r-card);overflow:hidden;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);position:relative;transition:box-shadow .25s ease,border-color .25s ease}.ih-featured-card:hover{box-shadow:var(--shadow-card);border-color:#7c4dd133}.ih-featured-image{background:repeating-linear-gradient(135deg,#7c4dd10f 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,#f8e5f0,#efe7fd,#ffe5d6);position:relative;min-height:480px;display:flex;flex-direction:column;justify-content:space-between;padding:28px;border-right:1px solid var(--lc-line)}.ih-featured-image:before{content:"[ featured · brand portrait ]";position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:var(--font-mono);font-size:12px;color:#4c258473;letter-spacing:.08em;pointer-events:none}.ih-featured-image-row{display:flex;justify-content:space-between;align-items:center;position:relative;z-index:1}.ih-featured-tag{display:inline-flex;align-items:center;gap:8px;padding:6px 12px;border-radius:var(--r-pill);background:#ffffffd9;backdrop-filter:blur(10px);font-family:var(--font-mono);font-size:11px;color:var(--lc-ink-2);border:1px solid rgba(255,255,255,.7)}.ih-featured-tag .dot{width:6px;height:6px;border-radius:50%;background:var(--lc-purple-700)}.ih-featured-stamp{font-family:var(--font-mono);font-size:10px;color:#4c2584b3;text-transform:uppercase;letter-spacing:.12em;background:#fff9;padding:5px 10px;border-radius:var(--r-pill);backdrop-filter:blur(10px)}.ih-featured-brandwm{position:relative;z-index:1;font-family:var(--font-serif);font-style:italic;font-size:96px;line-height:.9;color:var(--lc-purple-700);letter-spacing:-.03em}.ih-featured-body{padding:40px 44px;display:flex;flex-direction:column;gap:20px}.ih-featured-brand{display:inline-flex;align-items:center;gap:12px;font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.1em}.ih-featured-brand .seg-dot{width:4px;height:4px;border-radius:50%;background:var(--lc-muted)}.ih-featured-title{font-size:36px;line-height:1.1;letter-spacing:-.025em;font-weight:500;text-wrap:balance}.ih-featured-title em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700)}.ih-featured-summary{font-size:16px;color:var(--lc-ink-2);line-height:1.6;max-width:540px}.ih-featured-statline{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;padding:18px 0;border-top:1px solid var(--lc-line);border-bottom:1px solid var(--lc-line)}.ih-featured-stat{display:flex;flex-direction:column;gap:2px}.ih-featured-stat .v{font-family:var(--font-serif);font-style:italic;font-size:36px;line-height:1;color:var(--lc-purple-700);letter-spacing:-.02em}.ih-featured-stat .v .unit{font-size:22px}.ih-featured-stat .l{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.1em;margin-top:4px}.ih-featured-foot{display:flex;align-items:center;justify-content:space-between;gap:12px}.ih-featured-foot .reading{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted)}.ih-grid{padding:0 0 72px}.ih-grid-head{display:flex;align-items:end;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-bottom:24px;padding-bottom:18px;border-bottom:1px solid var(--lc-line)}.ih-grid-head h2{font-size:32px;font-weight:500;letter-spacing:-.02em;line-height:1.05;margin-top:14px}.ih-grid-head h2 em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700)}.ih-grid-count{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);letter-spacing:.04em}.ih-chips{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}.ih-chip{display:inline-flex;align-items:center;gap:8px;padding:8px 16px;border-radius:var(--r-pill);border:1px solid var(--lc-line);background:#fff;font-size:13px;color:var(--lc-ink-2);cursor:pointer;transition:background .15s,color .15s,border-color .15s;font-family:var(--font-display)}.ih-chip:hover{border-color:#7c4dd14d;color:var(--lc-ink)}.ih-chip.is-active{background:var(--lc-ink);color:#fff;border-color:var(--lc-ink)}.ih-chip .count{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);letter-spacing:.04em}.ih-chip.is-active .count{color:#ffffff8c}.ih-grid-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.ih-grid-cards .cs-card:nth-child(3n+1) .cs-card-image{background:repeating-linear-gradient(135deg,#7c4dd10d 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,#efe7fd,#ffd6e6)}.ih-grid-cards .cs-card:nth-child(3n+2) .cs-card-image{background:repeating-linear-gradient(135deg,#7c4dd10d 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,#fff0e6,#efe7fd)}.ih-grid-cards .cs-card:nth-child(3n+3) .cs-card-image{background:repeating-linear-gradient(135deg,#7c4dd10d 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,#d8f3e2,#efe7fd)}.ih-grid-cards .cs-card-foot .seg{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.08em}.ih-grid-empty{text-align:center;padding:56px 24px;border-radius:var(--r-card);border:1px dashed var(--lc-line);background:#fff9;color:var(--lc-muted);font-family:var(--font-mono);font-size:13px;letter-spacing:.02em}.ih-grid-loadmore{margin-top:28px;text-align:center}.ih-playbook{padding:32px 0 96px;border-top:1px solid var(--lc-line);margin-top:16px}.ih-playbook-grid{display:grid;grid-template-columns:280px minmax(0,1fr);gap:96px;align-items:start}.ih-playbook-aside{position:sticky;top:96px;align-self:start}.ih-playbook-aside .section-kicker{margin-bottom:16px}.ih-playbook-aside h2{font-size:36px;font-weight:500;letter-spacing:-.025em;line-height:1.05;margin:0 0 20px}.ih-playbook-aside h2 em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700)}.ih-playbook-aside p{font-size:14px;color:var(--lc-ink-2);line-height:1.55}.ih-playbook-aside-toc{margin-top:28px;display:flex;flex-direction:column;gap:2px}.ih-playbook-aside-toc a{display:flex;align-items:baseline;gap:12px;padding:10px 0;font-size:14px;color:var(--lc-ink-2);border-bottom:1px solid var(--lc-line-soft);transition:color .15s,padding .15s}.ih-playbook-aside-toc a:hover{color:var(--lc-ink);padding-left:4px}.ih-playbook-aside-toc a .num{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);letter-spacing:.1em;min-width:22px}.ih-playbook-body{max-width:720px}.ih-playbook-section{margin-bottom:56px;scroll-margin-top:96px}.ih-playbook-section:last-child{margin-bottom:0}.ih-playbook-num{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.1em;margin-bottom:12px;display:block}.ih-playbook-section h3{font-size:32px;font-weight:500;line-height:1.1;letter-spacing:-.022em;color:var(--lc-ink);margin-bottom:18px}.ih-playbook-section h3 em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700)}.ih-playbook-section p{font-size:17px;line-height:1.65;color:var(--lc-ink-2);margin-bottom:16px}.ih-playbook-section p b{color:var(--lc-ink);font-weight:600}.ih-playbook-section p a{color:var(--lc-purple-700);text-decoration:underline;text-underline-offset:3px;text-decoration-color:#4c25844d}.ih-playbook-section p a:hover{text-decoration-color:var(--lc-purple-700)}.ih-callout{margin:24px 0;padding:22px 26px;border-radius:16px;background:linear-gradient(135deg,var(--lc-purple-050),#fff);border:1px solid rgba(124,77,209,.18);position:relative}.ih-callout:before{content:"";position:absolute;left:0;top:22px;bottom:22px;width:3px;background:var(--lc-purple-700);border-radius:0 3px 3px 0}.ih-callout .kicker{font-family:var(--font-mono);font-size:10px;color:var(--lc-purple-700);text-transform:uppercase;letter-spacing:.1em;margin-bottom:6px}.ih-callout p{margin:0;font-size:17px;color:var(--lc-ink);line-height:1.5}.ih-tactics{margin:24px 0;display:grid;gap:12px}.ih-tactic{display:grid;grid-template-columns:36px 1fr;gap:16px;align-items:start;padding:18px 20px;border:1px solid var(--lc-line);border-radius:16px;background:#fff}.ih-tactic-num{font-family:var(--font-serif);font-style:italic;font-size:28px;line-height:1;color:var(--lc-purple-700);letter-spacing:-.02em}.ih-tactic h4{font-size:16px;font-weight:600;letter-spacing:-.01em;color:var(--lc-ink);margin-bottom:4px}.ih-tactic p{font-size:14px;color:var(--lc-ink-2);line-height:1.5;margin:0}.ih-tactic .tactic-tag{display:inline-block;margin-top:8px;padding:2px 8px;border-radius:var(--r-pill);background:#7c4dd114;color:var(--lc-purple-700);font-family:var(--font-mono);font-size:10px;letter-spacing:.06em;text-transform:uppercase}.ih-related-industries{padding:0 0 80px}.ih-related-industries-head{display:flex;align-items:baseline;justify-content:space-between;margin-bottom:22px;padding-bottom:16px;border-bottom:1px solid var(--lc-line)}.ih-related-industries-head h2{font-size:24px;font-weight:500;letter-spacing:-.015em}.ih-related-industries-head h2 em{font-family:var(--font-serif);font-style:italic;font-weight:400;color:var(--lc-purple-700)}.ih-related-industries-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.ih-industry-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--lc-line);border-radius:var(--r-card);padding:22px 22px 18px;gap:16px;transition:transform .2s,box-shadow .2s,border-color .2s}.ih-industry-card:hover{transform:translateY(-2px);box-shadow:var(--shadow-card);border-color:#7c4dd133}.ih-industry-card .ic-name{font-family:var(--font-serif);font-style:italic;font-size:30px;line-height:1;color:var(--lc-ink);letter-spacing:-.02em}.ih-industry-card .ic-meta{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-transform:uppercase;letter-spacing:.08em;display:flex;align-items:center;gap:8px}.ih-industry-card .ic-meta .dot{width:4px;height:4px;border-radius:50%;background:var(--lc-purple-700)}.ih-industry-card .ic-go{margin-top:auto;font-family:var(--font-mono);font-size:11px;color:var(--lc-purple-700)}@media(max-width:1100px){:root{--gutter: 32px}.ih-hero h1{font-size:96px}.ih-hero-top:not(.has-collage){grid-template-columns:1fr;gap:32px;align-items:start}.ih-hero-meta{grid-template-columns:1fr 1fr}.ih-featured-card{grid-template-columns:1fr}.ih-featured-image{min-height:320px;border-right:0;border-bottom:1px solid var(--lc-line)}.ih-grid-cards{grid-template-columns:repeat(2,1fr)}.ih-playbook-grid{grid-template-columns:1fr;gap:32px}.ih-playbook-aside{position:static}.ih-related-industries-grid,.cs-stats-grid{grid-template-columns:repeat(2,1fr)}.cs-quote-card{grid-template-columns:1fr;gap:28px;padding:40px}.cs-quote-text{font-size:26px}.cs-cta-card{padding:40px;grid-template-columns:1fr}.cs-cta-card .btn-row{align-items:flex-start}.cs-cta-card h3{font-size:32px}.footer-grid{grid-template-columns:1fr 1fr 1fr}}@media(max-width:720px){:root{--gutter: 20px}.nav{padding:14px 0}.nav-links,.nav-cta .login{display:none}.ih-crumb{padding:18px 0 4px}.ih-hero h1{font-size:64px;letter-spacing:-.03em}.ih-hero-meta{grid-template-columns:1fr;padding:18px}.ih-brand-strip{flex-direction:column;align-items:flex-start;gap:12px}.ih-brand-strip-label:after{display:none}.ih-brand-wordmark{padding:0 14px}.ih-brand-wordmark .wm-name{font-size:16px}.ih-featured-image{min-height:240px;padding:20px}.ih-featured-brandwm{font-size:64px}.ih-featured-body{padding:28px 24px}.ih-featured-title{font-size:26px}.ih-featured-statline{grid-template-columns:1fr;gap:10px}.ih-grid-cards{grid-template-columns:1fr}.ih-grid-head h2{font-size:24px}.ih-playbook{padding:24px 0 64px}.ih-playbook-section h3{font-size:24px}.ih-playbook-aside h2{font-size:28px}.ih-related-industries-grid{grid-template-columns:1fr 1fr}.cs-stats-grid{grid-template-columns:repeat(2,1fr);gap:10px}.cs-stat{padding:20px 18px 16px}.cs-stat h3{font-size:44px}.cs-stat h3 .unit{font-size:26px}.cs-quote-card{padding:32px 24px}.cs-quote-mark{font-size:100px;top:4px;left:18px}.cs-quote-text{font-size:22px}.cs-cta-card{padding:32px 24px}.cs-cta-card h3{font-size:26px}.footer-grid{grid-template-columns:1fr 1fr;gap:24px}.footer-bottom{flex-direction:column;gap:10px}}@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation-duration:.001ms!important;transition-duration:.001ms!important}}.ih-collage{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:158px 100px 158px;gap:10px;position:relative}.ih-collage:after{content:"Sample creator content · @brand_creators";position:absolute;bottom:-22px;right:4px;font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);letter-spacing:.04em}.ih-tile{position:relative;border-radius:18px;overflow:hidden;border:1px solid rgba(26,11,46,.06);box-shadow:0 10px 30px -16px #3c1e6e2e;display:flex;flex-direction:column;justify-content:space-between;padding:10px;transition:transform .3s ease}.ih-tile:hover{transform:translateY(-2px)}.ih-tile.t1{background:radial-gradient(circle at 70% 30%,rgba(255,255,255,.55),transparent 55%),linear-gradient(160deg,#ffd6e6,#f3c6dd 60%,#e7a5cf)}.ih-tile.t2{background:radial-gradient(circle at 30% 70%,rgba(255,255,255,.6),transparent 50%),linear-gradient(160deg,#ffe5d6,#ffd1a8)}.ih-tile.t3{background:radial-gradient(circle at 60% 40%,rgba(255,255,255,.5),transparent 55%),linear-gradient(160deg,#e8defd,#d4c1f3 70%,#c6a5e8)}.ih-tile.t4{background:radial-gradient(circle at 30% 30%,rgba(255,255,255,.55),transparent 55%),linear-gradient(160deg,#d8f3e2,#b9e7cd)}.ih-collage .ih-tile.t1{grid-column:1;grid-row:1 / span 2}.ih-collage .ih-tile.t2{grid-column:2;grid-row:1}.ih-collage .ih-tile.t3{grid-column:2;grid-row:2 / span 2}.ih-collage .ih-tile.t4{grid-column:1;grid-row:3}.ih-tile-blob{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;pointer-events:none}.ih-tile-blob:before{content:"";width:56%;height:56%;border-radius:50%;background:radial-gradient(circle at 35% 30%,rgba(255,255,255,.55),transparent 45%),radial-gradient(circle at 65% 70%,rgba(26,11,46,.08),transparent 50%);filter:blur(8px)}.ih-tile.t1 .ih-tile-blob:before{border-radius:40% 40% 30% 30%/35% 35% 30% 30%;width:38%;height:70%}.ih-tile.t3 .ih-tile-blob:before{border-radius:35% 35% 45% 45%;width:44%;height:60%}.ih-tile.t4 .ih-tile-blob:before{width:60%;height:38%;border-radius:30%}.ih-tile-handle{position:relative;z-index:1;display:inline-flex;align-items:center;gap:6px;padding:4px 9px 4px 4px;background:#ffffffd9;backdrop-filter:blur(8px);border-radius:999px;font-family:var(--font-mono);font-size:10px;color:var(--lc-ink);border:1px solid rgba(255,255,255,.7);align-self:flex-start;max-width:calc(100% - 6px)}.ih-tile-handle .av{width:16px;height:16px;border-radius:50%;background:linear-gradient(135deg,var(--lc-purple-400),var(--lc-pink));flex:0 0 16px;border:1px solid #fff}.ih-tile-handle .h{font-weight:500;letter-spacing:-.005em;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.ih-tile-foot{position:relative;z-index:1;display:flex;align-items:center;justify-content:space-between;gap:6px}.ih-tile-likes{display:inline-flex;align-items:center;gap:4px;padding:3px 8px;background:#ffffffd9;backdrop-filter:blur(8px);border-radius:999px;font-family:var(--font-mono);font-size:10px;color:var(--lc-ink);border:1px solid rgba(255,255,255,.7)}.ih-tile-likes:before{content:"♥";color:#e53e7d;font-size:10px;line-height:1}.ih-tile-kind{font-family:var(--font-mono);font-size:9px;letter-spacing:.06em;text-transform:uppercase;color:#1a0b2e80;background:#ffffff8c;padding:3px 7px;border-radius:999px;border:1px solid rgba(255,255,255,.5)}.ih-shot{background:#fff;border-radius:16px;overflow:hidden;border:1px solid var(--lc-line);box-shadow:0 20px 50px -25px #3c1e6e59;width:100%;position:relative}.ih-shot-chrome{display:flex;align-items:center;gap:10px;padding:10px 14px;border-bottom:1px solid var(--lc-line);background:var(--lc-lavender-050)}.ih-shot-dots{display:flex;gap:5px}.ih-shot-dots span{width:9px;height:9px;border-radius:50%;background:var(--lc-line)}.ih-shot-dots span:nth-child(1){background:#ff7a6c}.ih-shot-dots span:nth-child(2){background:#ffce5c}.ih-shot-dots span:nth-child(3){background:#6cd4a1}.ih-shot-url{flex:1;padding:4px 12px;border-radius:999px;background:#fff;border:1px solid var(--lc-line);font-family:var(--font-mono);font-size:10px;color:var(--lc-ink-2);letter-spacing:.02em;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.ih-shot-url .lock{color:var(--lc-purple-700);margin-right:4px}.ih-shot-body{padding:18px;position:relative}.ih-shot-storeheader{display:flex;align-items:center;gap:14px;padding-bottom:16px;border-bottom:1px solid var(--lc-line-soft);margin-bottom:14px}.ih-shot-avatar{width:56px;height:56px;border-radius:50%;background:radial-gradient(circle at 35% 30%,rgba(255,255,255,.6),transparent 50%),linear-gradient(135deg,#ffd6e6,#e7a5cf 60%,#b988e0);border:2px solid #fff;box-shadow:0 0 0 2px var(--lc-purple-300);flex:0 0 56px}.ih-shot-storemeta{flex:1;min-width:0}.ih-shot-storemeta .name{font-size:16px;font-weight:600;letter-spacing:-.01em;color:var(--lc-ink)}.ih-shot-storemeta .url{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);letter-spacing:.02em;margin-top:2px}.ih-shot-discount{display:inline-flex;align-items:center;gap:4px;padding:4px 10px;background:#7c4dd11a;border-radius:999px;font-family:var(--font-mono);font-size:10px;color:var(--lc-purple-700);margin-top:6px;letter-spacing:.04em}.ih-shot-discount:before{content:"";width:5px;height:5px;border-radius:50%;background:#4caf73;box-shadow:0 0 0 2px #4caf7333}.ih-shot-products{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.ih-shot-product{aspect-ratio:1 / 1.15;border-radius:10px;position:relative;overflow:hidden;border:1px solid var(--lc-line-soft)}.ih-shot-product:nth-child(1){background:linear-gradient(160deg,#ffd6e6,#f3c6dd)}.ih-shot-product:nth-child(2){background:linear-gradient(160deg,#ffe5d6,#ffd1a8)}.ih-shot-product:nth-child(3){background:linear-gradient(160deg,#e8defd,#d4c1f3)}.ih-shot-product:nth-child(4){background:linear-gradient(160deg,#d8f3e2,#b9e7cd)}.ih-shot-product:nth-child(5){background:linear-gradient(160deg,#fff0e6,#ffdac0)}.ih-shot-product:nth-child(6){background:linear-gradient(160deg,#efe7fd,#c8b5ec)}.ih-shot-product:before{content:"";position:absolute;inset:18% 32%;border-radius:30% 30% 35% 35%/25% 25% 30% 30%;background:radial-gradient(circle at 30% 25%,rgba(255,255,255,.65),transparent 50%),radial-gradient(circle at 70% 80%,rgba(26,11,46,.1),transparent 55%);filter:blur(3px)}.ih-shot-product .price{position:absolute;left:6px;bottom:6px;font-family:var(--font-mono);font-size:9px;color:var(--lc-ink);background:#ffffffd9;padding:2px 6px;border-radius:999px}.ih-featured-image{background:repeating-linear-gradient(135deg,#7c4dd10f 0 14px,#7c4dd100 14px 28px),linear-gradient(135deg,#f8e5f0,#efe7fd,#ffe5d6)}.ih-featured-image:before{display:none}.ih-featured-image .ih-shot{margin-top:auto;width:100%;max-width:360px;align-self:center;transform:rotate(-1.5deg);transition:transform .3s ease}.ih-featured-card:hover .ih-featured-image .ih-shot{transform:rotate(0) translateY(-2px)}.ih-grid-cards .cs-card-image{display:flex;align-items:stretch;padding:14px;gap:8px}.ih-grid-cards .cs-card-image .industry-tag{z-index:2}.ih-grid-cards .cs-card-image .brand-tag{display:none}.ih-card-shot{flex:1;border-radius:12px;background:#ffffff8c;border:1px solid rgba(255,255,255,.7);position:relative;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end;padding:38px 10px 10px}.ih-card-shot:before{content:"";position:absolute;inset:30% 35%;border-radius:30% 30% 35% 35%/25% 25% 30% 30%;background:radial-gradient(circle at 30% 25%,rgba(255,255,255,.7),transparent 55%),radial-gradient(circle at 70% 80%,rgba(26,11,46,.1),transparent 55%);filter:blur(4px)}.ih-card-handle{position:absolute;top:10px;right:10px;z-index:1;display:inline-flex;align-items:center;gap:5px;padding:3px 8px 3px 3px;background:#ffffffd9;border-radius:999px;font-family:var(--font-mono);font-size:10px;color:var(--lc-ink);border:1px solid rgba(255,255,255,.7);max-width:60%;overflow:hidden}.ih-card-handle .av{width:14px;height:14px;border-radius:50%;background:linear-gradient(135deg,var(--lc-purple-400),var(--lc-pink));flex:0 0 14px;border:1px solid #fff}.ih-card-handle .h{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;font-weight:500}.ih-card-shot-foot{position:relative;z-index:1;display:flex;align-items:end;justify-content:space-between;gap:8px}.ih-card-shot-brand{font-family:var(--font-serif);font-style:italic;font-size:24px;color:var(--lc-purple-700);letter-spacing:-.02em;line-height:.95}.ih-card-shot-kind{font-family:var(--font-mono);font-size:9px;letter-spacing:.06em;text-transform:uppercase;color:#1a0b2e8c;background:#ffffff8c;padding:3px 7px;border-radius:999px;white-space:nowrap}.ih-fig{margin:28px 0;padding:18px;border-radius:18px;border:1px solid var(--lc-line);background:radial-gradient(ellipse at 0% 0%,rgba(124,77,209,.04) 0%,transparent 55%),linear-gradient(180deg,#fff 0%,var(--lc-lavender-050) 100%)}.ih-fig .ih-shot{max-width:480px;margin:0 auto}.ih-fig-caption{margin-top:12px;font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);letter-spacing:.02em;text-align:center}.ih-fig-coupon{background:#fff;border-radius:12px;border:1px solid var(--lc-line);overflow:hidden}.ih-fig-coupon-head{display:flex;align-items:center;gap:10px;padding:10px 14px;background:#f4f1ea;border-bottom:1px solid var(--lc-line)}.ih-fig-coupon-head .logo{font-family:var(--font-serif);font-style:italic;font-size:14px;color:var(--lc-ink);letter-spacing:-.01em}.ih-fig-coupon-head .url{font-family:var(--font-mono);font-size:10px;color:var(--lc-muted);letter-spacing:.04em;margin-left:auto}.ih-fig-coupon-list{display:flex;flex-direction:column}.ih-fig-coupon-row{display:grid;grid-template-columns:minmax(0,1fr) 110px 90px 70px;gap:14px;align-items:center;padding:12px 16px;border-bottom:1px solid var(--lc-line-soft);font-size:13px}.ih-fig-coupon-row:last-child{border-bottom:0}.ih-fig-coupon-row .brand{font-weight:500;color:var(--lc-ink)}.ih-fig-coupon-row .desc{font-size:12px;color:var(--lc-muted)}.ih-fig-coupon-row .code{font-family:var(--font-mono);font-size:11px;background:#e53e7d14;color:#b71d5a;padding:4px 10px;border-radius:6px;text-align:center;letter-spacing:.04em}.ih-fig-coupon-row .votes{font-family:var(--font-mono);font-size:11px;color:var(--lc-muted);text-align:right}.ih-fig-coupon-row .pill{display:inline-flex;align-items:center;padding:3px 9px;background:#4caf731f;color:#1f7a44;border-radius:999px;font-family:var(--font-mono);font-size:10px;letter-spacing:.04em}.ih-fig-ugc{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}.ih-fig-ugc .ih-tile{aspect-ratio:4 / 5}.ih-tactic .tactic-tag{letter-spacing:.06em}.ih-hero-top.has-collage{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);align-items:end;gap:64px}.ih-hero-collage-wrap{align-self:end;margin-bottom:4px}@media(max-width:1180px){.ih-hero h1{font-size:108px}.ih-hero-top.has-collage{grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:36px}.ih-collage{grid-template-rows:138px 88px 138px}}@media(max-width:920px){.ih-hero-top.has-collage{grid-template-columns:1fr}.ih-collage{grid-template-rows:158px 100px 158px}.ih-fig-ugc{grid-template-columns:repeat(2,1fr)}.ih-fig-coupon-row{grid-template-columns:minmax(0,1fr) 90px 70px}.ih-fig-coupon-row .votes{display:none}}@media(max-width:720px){.ih-collage{grid-template-columns:1fr 1fr;grid-template-rows:120px 80px 120px}.ih-fig-coupon-row{grid-template-columns:minmax(0,1fr) 80px;padding:10px 12px}.ih-fig-coupon-row .votes,.ih-fig-coupon-row .pill{display:none}}.ih-brand-strip{margin-top:32px;padding:24px 0 4px;display:flex;align-items:center;gap:28px}.ih-brand-wordmark{height:36px;padding:0 24px;border-right:1px solid var(--lc-line);display:inline-flex;align-items:center;gap:0}.ih-brand-wordmark:first-child{padding-left:0}.ih-brand-wordmark:last-child{border-right:0}.ih-brand-wordmark .wm-logo{height:26px;width:auto;max-width:140px;object-fit:contain;display:block;filter:grayscale(1) brightness(.4);opacity:.65;transition:filter .2s,opacity .2s}.ih-brand-wordmark:hover .wm-logo{filter:none;opacity:1}.ih-brand-wordmark .wm-text{font-family:var(--font-serif);font-style:italic;font-size:20px;color:var(--lc-ink);letter-spacing:-.015em;opacity:.65;transition:opacity .2s}.ih-brand-wordmark:hover .wm-text{opacity:1}.ih-featured-brand .ih-logo-img{height:18px;width:auto;max-width:110px;object-fit:contain;display:inline-block;vertical-align:middle;filter:grayscale(1) brightness(.4);opacity:.85}.ih-card-shot-foot .ih-card-logo-img{height:28px;width:auto;max-width:130px;object-fit:contain;filter:grayscale(1) brightness(.35);opacity:.9}.ih-shot-brandlogo{height:16px;width:auto;max-width:100px;object-fit:contain;display:block;margin-bottom:4px;filter:grayscale(1) brightness(.15)}
