The latest in Creator Commerce.
Tactics, benchmarks, and points of view from the team building the agentic operating system for influencer marketing. New stories every week.
Instagram Finally Allows Product Links: Winners, Losers & Next Steps
Instagram just let creators put affiliate links directly in their content. Here's who benefits, who doesn't, and what you should do next.
Why Influencer Marketing Jobs are Safe from AI
Oracle just laid off 30,000 people and the headlines say desk jobs are dead. But the data says influencer marketing jobs are doing just fine.
How to Build a High-ROI Creator Program in 2025
The creator economy is now a primary engine for eCommerce growth. Here's how to build a high-ROI creator program in 2025, step by step.
Social Shopping: The Future of E-commerce Is Here
The line between social media and e-commerce has blurred into social shopping, where consumers discover, research, and buy in one place.
How Performance Influencers Are Reshaping Affiliate Marketing
Performance influencers are transforming affiliate marketing with data-driven strategies, measurable ROI, and authentic content. Here's what changed.
What Is KOL Marketing? A Guide for Modern Brands
KOL marketing builds credibility, loyalty, and sales through trusted key opinion leaders. A practical guide to running it for modern consumer brands.
Trends in Social Commerce: Driving the Future of Shopping
Social commerce is becoming a primary revenue channel as platforms add native shopping. The trends driving the future of social shopping.
Mastering Affiliate Marketing for Beginners: Your Ultimate Guide
Affiliate marketing for beginners is a simple way to make money online by promoting products and earning commissions. Here's your complete guide.
Top Influencer Marketing Trends: What to Know in 2025
Why AI-driven tools, long-term creator partnerships, and short-form video are the influencer marketing trends to know in 2025.
Top White Label Coupon Platform Solutions for Businesses
The best white-label coupon platforms for customer engagement and sales. Compare key features, customization, and tools like Knox AI for your program.
Top 8 Black Friday & Cyber Monday Micro Influencer Tips of 2025
Black Friday and Cyber Monday micro influencer trends and tips of 2025 that every DTC eCommerce influencer and affiliate marketer needs to know.
The 7 Essential Elements of a High-Converting Influencer Program
The 7 building blocks of a high-converting influencer program in 2025 — from creator selection to attribution to on-site shoppable content.
How to Build a Successful Brand Ambassador Program in 2025
A step-by-step guide to building a brand ambassador program in 2025: recruiting, structuring incentives, activating creators, and measuring ROI.
What Are Influencer Storefronts? The Complete Guide
Influencer storefronts let brands like boohoo and Crocs turn creators into shoppable destinations. The complete guide to how they work and why they win.
Social Commerce for Creators: Selling on TikTok & Instagram
How creators sell directly on TikTok, Instagram, and YouTube with native shopping, and what it takes to turn an audience into revenue.
Best Buy Creator Program: How It Works
The Best Buy Creator Program just launched. How it works for creators and what its arrival signals for influencer marketing and social commerce.
What Makes an Influencer Storefront High-Converting?
"Shop my favorites in my storefront" is everywhere now. What actually makes an influencer storefront convert, with real brand examples.
Social Commerce Platforms [Updated 2025]
Social commerce is buying and selling through creators and UGC. A 2025 guide to the platforms powering it and how brands should choose between them.
The Ultimate Guide to Social Commerce
The blend of social networking and e-commerce, dubbed social commerce, keeps disrupting how we buy. A complete guide for brands.
Expedia Travel Shops: What Affiliate Managers Should Know
Expedia Travel Shops are personal storefronts for affiliate creators. How creator affiliate teams can use the same model for their own brands.
Affiliate Storefronts: How to Add Them to your eCommerce
Major businesses like boohoo, Expedia, and Walmart are adding affiliate storefronts to their eCommerce. Here's why and how they're doing it.
Social Commerce Platforms: An Updated List for 2024
Social commerce is no longer just TikTok and Instagram. An updated 2024 definition plus the subcategories of social commerce platforms to know.
Driving eCommerce Sales with Shoppable UGC
Drive more eComm revenue by integrating the power of social commerce and shoppable UGC. See the importance of shoppable UGC with 10+ visual examples.
The Future of Social Commerce: Trends to Watch in 2024
The blend of social networking and e-commerce keeps disrupting how we buy. The social commerce trends to watch in 2024 and beyond.
Amazon Influencer Program: Everything You Need to Know
The Amazon Influencer Program gives creators free product for UGC, commissions on sales, and a personal shoppable storefront. Updated with Creator Stars.
Branded Storefronts: The New Social Commerce for eCommerce
Branded storefronts for creators are the newest integrated social commerce option for DTC eComm brands looking to grow. Learn why they matter, with examples.
How Amazon Prime Day Uses Influencer Marketing & Social Commerce
Amazon Prime Day is now one of the biggest retail holidays of the year. Here's how it leans on influencer marketing and social commerce in 2024.
Boohoo Doubles Down on Social Commerce with Creator Storefronts
Leading fashion enterprise boohoo launches a Creator Storefronts program for thousands of its creators on boohoo.com. Here's how the program works.
Social Commerce: Everything a Brand Needs to Know in 2024
Creator commerce is the subset of eCommerce where influencers, bloggers, and creators market and sell a brand's products. Here's the 2024 guide.
[Podcast] SaaS Head to Head, LoudCrowd vs. CreatorCommerce
Gary Garofalo joins the Upgrowth Commerce podcast to discuss LoudCrowd, Creator Commerce, co-branded landing pages, pricing, and TikTok Shop.
TikTok Ban 2024: Diversifying your Brand's Social Strategy
As TikTok ban legislation moves through Capitol Hill, here's how brands should read the implications and diversify their social strategy.
Podcast: Creator-led eCommerce with Gary Garofalo & Ranksey
LoudCrowd co-founder Gary Garofalo discusses creator-led eCommerce experiences with Ranksey Digital Marketing's Tanner Scott.
How to Start an Affiliate Program for Your Brand [2024]
How any brand, especially those running influencer and UGC programs, can start an affiliate program in 2024. A practical, step-by-step playbook.
Affiliate Fraud: How to Detect and Prevent It
How affiliate fraud works — fake clicks, code leakage, cookie stuffing — and the controls brands use to detect and prevent commission payout abuse.
Affiliate Trends to Look Out For in 2024
The affiliate marketing trends shaping 2024 — creator storefronts, codeless tracking, and picking influencers who actually convert.
Authentic Influencer Marketing: 5 Tips for Effective Campaigns
Picking the right influencers isn't easy. Five tips for running authentic influencer marketing campaigns that reach your audience with a trustworthy voice.
Influencer Programs: What Brands Need to Know, with 5 Examples
Influencer programs use creators to market and sell products in exchange for commissions or incentives. Here's what brands need to know, with 5 examples.
Creator Commerce: Everything a Brand Needs to Know
Creator commerce is the subset of eCommerce where influencers, bloggers, and creators market and sell a brand's products. A primer for brands.
Target Affiliate Program: How It Works
The Target Affiliate Program pays creators commissions for selling products and gives them their own personal shoppable storefront. Here's the breakdown.
3 Holiday Gift Guide Examples From Top Ecommerce Brands
Learn how the Walmart Creator, Target Affiliate, and Amazon Influencer programs give creators personal storefronts for holiday gift guides.
Walmart Creator Program: What It Is and Why It Matters
Walmart Creator gives influencers free product for UGC, commissions on trackable links, and their own shoppable storefront. Here's how it works.
5 Ways to Reactivate Brand Ambassadors
Learn about the 5 things you can do to reinvigorate your brand ambassadors so that they continue posting and tagging your brand.
Coupon Fraud: How to Prevent Leaked Affiliate & Referral Codes
Put an end to Honey, RetailMeNot, and Rakuten leaking affiliate codes and encouraging fraud. How to stop coupon fraud in your affiliate program.
Affiliate Referral Codes Boost Creator UGC and Revenue
How affiliate referral codes drive more creator UGC and revenue — and how to run codes without leakage in your creator commerce program.
Creator Commerce: The Answer for Embattled Brands
Creator commerce is the emerging faction of eCommerce where creators promote and sell products directly to their audiences. Why embattled brands need it.
6 Best Performing Brand Ambassador Program Examples
The most successful brand ambassador program examples, and how each one drives massive results with a small team of marketers. Real programs, real numbers.
3 Ways to Increase your Affiliate Marketing Conversion Rates
Three proven ways to lift your affiliate marketing conversion rate — from creator storefronts to on-site UGC — with examples for eCommerce brands.
Creator Storefronts: Top 5 Use Cases Beyond Affiliate
Five ways brands use creator storefronts beyond affiliate marketing — from gifting to product launches to always-on social commerce.
Performance Marketing in your 2023 Brand Strategy
How performance marketing helps social media marketers measure success and allocate budget, with scalable ambassador and affiliate programs.
How AI Will Reshape eCommerce: Near-Term and Long-Term Changes
AI has already arrived in eCommerce. Here's what's already happened, what's coming next, and how it changes the way brands sell online.
Raising eCommerce Conversions with Influencer Storefronts
Stop wasting creator traffic with low-converting links. Creator storefronts build a personalized shopping experience on your eCommerce site.
Customer-led Marketing is the Future of Brand Marketing
Customer-led marketing is the most important growth channel in the digital age. Use your customers as creators, and sell more.
How to Track Instagram Stories Metrics from Customer UGC
How to track Instagram Stories metrics from customer and creator UGC — which engagement signals matter and how to manage Stories at scale.
Instagram as a Social CRM: Tools to Build Relationships
With the rise of social commerce, brands can use Instagram as a social CRM to reward and reach their target customers. The tools and tactics that work.
Brand Ambassador vs Influencer: A Helpful Guide for Brands
Brand ambassador vs influencer: how they differ, when to use each, and how to combine long-term advocacy with short-term reach.
How to Shift Influencer Marketing to a Customer-Based UGC Program
Consumer shopping behaviors are changing, so it's time to adjust your UGC strategy. Here's how to turn active customers into real brand advocates.
The Rise of Decentralized Marketing Strategies
Decentralized marketing hands the message to creators and customers instead of one central brand voice. Why it's rising and how brands adapt.
4 Unique Customer and Brand Advocate Reward Ideas
A brand advocacy program can elevate your holiday performance and give customers value that pays off in the new year. Four reward ideas to try.
The Importance of Social Rewards Programs
Social rewards programs have changed the way brands do business. Here's why they matter and how to create a really good one.
4 Ambassador Activation Strategies to Engage Your Community
Four ambassador activation strategies to keep your brand community engaged between purchases — and turn customers into repeat advocates.
Social Rewards in One Click: The Ultimate Ambassador Gift
Expand your UGC strategy with social gifting rewards. More customer rewards means more organic posts, more brand awareness, and more revenue.
Measuring Marketing ROI: A Guide with Formulas and Examples
The big advantage of digital marketing is measuring every piece of the funnel. Here's how to measure marketing ROI, with formulas and examples.
Key Takeaways from Social Media Week Europe 2022
Back from Social Media Week in London, and the conference was rich with information. Here are the key takeaways for brands running social programs.
The Pareto Principle and Brand Ambassador Programs
The law of the vital few applied to brand ambassador programs: why a small share of advocates drives an outsized share of your results.
Social Media Shopping: Innovations Shaping Commerce
How brands build earned media value and customer communities through social media shopping, and the innovations reshaping how people buy.
Treat Your Customers as Co-Producers: 5 Examples to Inspire You
Your brand exists because people want what you make. Here's why you should treat customers as co-producers, with 5 examples to get inspired.
Best Uses of SMS Marketing Platforms to Build Retention
With connectivity at an all-time high, marketers can use SMS to build lasting customer relationships. The best ways to put SMS marketing platforms to work.
Building a UGC Marketing Strategy with Instagram Reels
Why play by Instagram's rules instead of hacking the algorithm? How to build a UGC marketing strategy with Reels for growth and engagement.
TikTok vs Instagram: 5 Reasons Brands Treat TikTok Differently
Early on TikTok there's still room to go viral, but only if you act now. Five reasons brands should treat TikTok differently from Instagram.
From Community Manager to CMO: Marketing Roles & UGC Strategy
How marketing roles from community manager to CMO each build UGC strategy — and how Cameri reengaged a neglected affiliate program with LoudCrowd.
Top 5 Social Media Week 2022 Takeaways
The LoudCrowd team's top takeaways from three action- and insight-packed days at Social Media Week 2022.
Beyond Influencers: Prioritizing UGC in Social Strategy
The three R's of UGC, Reach, Reward, and Retain, and why brands should prioritize user-generated content in their social media strategy.
Customer Engagement Best Practices to Increase Loyalty
The clearest sign of brand loyalty is the time between sales. How to use UGC to engage customers at scale with a one-to-many marketing strategy.
UGC Contest: 6 Tips for Instagram & TikTok [Updated 2024]
How to run an effective UGC contest on Instagram and TikTok, with six practical tips for driving more user-generated content from your community.
Instagram Target Audience: 6 Key Segments for Brands
The 6 audience segments to manage in your Instagram strategy to build a strong brand community, from prospects to advocates. A segmentation framework.
Get More UGC with TikTok for Brand Ambassador Programs
How brands use TikTok to generate more UGC from brand ambassador programs — and why Gen Z creators make TikTok the channel to prioritize.
From Micro-Influencers to Loyalty: UGC as a Top Content Library
From micro-influencers to customer loyalty, here's how to use UGC as a top content library that fuels your brand's social and shopping experiences.
How to Find Top Brand Ambassadors with UGC Software
Brand tags are a gold mine of authentic content. How UGC software helps you organize, track, and analyze your ambassador programs to find top advocates.
Brand Ambassador Programs as a Way to Engage with Gen Z
Gen Z is paving the way for how we use social media. Here's why this generation is a crucial asset to your ambassador and reward programs.
LoudCrowd Builds a Marketing Social CRM, Adds Notes Functionality
Starting today, LoudCrowd clients see two big changes: the Customers tab is now organized by use, and we've added notes functionality.
Benchmarking Brand Success with UGC
We analyzed hundreds of accounts and thousands of posts across millions of impressions. See how your brand compares on UGC traction by industry.
When Earned Media Becomes Performance Marketing
There's no such thing as a free lunch, and what worked yesterday won't work tomorrow. When earned media turns into performance marketing.
Building a Winning Culture – Lessons from TrendKite
Reminiscing with a former TrendKite colleague about what made working there so special — and the culture lessons that carry over to building a startup.
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