Revival Rugs Drives 621% Affiliate Revenue Growth and 31.8X ROI With LoudCrowd
Partnering with LoudCrowd has transformed how we collaborate with our creator community and how they engage with their audiences. By leveraging a curated shopping experience, this program has become a powerful tool for driving results and has opened opportunities to explore innovative strategies that strengthen both customer engagement and creator relationships.
Context
Revival Rugs is a home decor brand focused on offering high-quality, artisan-crafted rugs that combine traditional craftsmanship with modern design. Committed to sustainability and affordability, they source unique, one-of-a-kind rugs directly from artisans, providing consumers with beautiful, timeless home pieces.
Revival Rugs needed a way to strengthen their existing influencer relationships while expanding their creator community through a scalable strategy that offered significant revenue growth opportunities.
Solution
Revival Rugs teamed up with LoudCrowd to launch a creator-affiliate program, aimed at driving revenue through personalized storefronts on revivalrugs.com and unique affiliate codes. Program participants earn a 10% commission on referred sales and offer their followers an exclusive 15% discount, creating a mutually beneficial experience for creators and their audiences.
Beyond the creator-affiliate program, the Revival Rugs team leverages LoudCrowd’s storefront technology to run unique campaigns, including whitelisted ads featuring creator-affiliate content that links directly to a full storefront page. They also used LoudCrowd’s automatic codeless discount feature in a campaign with the Wall Street Journal, where subscribers could explore an exclusive collection on the storefront and automatically receive a 20% discount at checkout — no code required.
Results
In just a year, Revival Rugs generated impressive results, excelling in both revenue and content creation. Their program is delivering an ROI of 31.8X.
Revenue
All 300+ program members received a creator storefront and personalized affiliate code to drive customer engagement. Since the program’s launch, Revival Rugs has achieved a 621% increase in affiliate revenue year-over-year. With a cost per acquisition of $37.70, the brand is also surpassing industry benchmarks.
Content
The program not only generated impressive revenue from creator-driven traffic but also boosted engagement on Instagram and TikTok, with program members contributing 16.5% of Revival Rugs’ overall Instagram UGC and 9.9% of their overall TikTok content.