Case study

Small but Mighty: GoNanas Delivers 70k+ Ambassador Engagements in One Year

Client GoNanas

Industry Food & Beverage

Published May 2023

1.8k

Members

112%

Increase in Annual EMV

351%

Increase in People Tagging GoNanas

70k+

Automated Ambassador Engagements

Context

GoNanas had a small but loyal social community and an affiliate program, but they wanted to take it to the next level. As a small team, they needed tools to scale their customer marketing and create an automated ambassador program that’s open to all customers, regardless of influence or follower size.

Solution

Leveraging LoudCrowd’s automated rewards and communication tools, GoNanas was able to scale their ambassador program to 1,884 members and automate their social gifting efforts that previously were managed manually through one-to-one communication.

Results

The all-customer ambassador program drove measurable lift across community size, earned media, and engagement in its first year.

Program members

GoNanas grew to 1,844 members in their all-customer ambassador program.

Earned media value

Pre-LoudCrowd: $103K EMV
Post-LoudCrowd: $217K EMV
After one year: 112% increase in EMV

Engagement and impressions

Pre-LoudCrowd: 3.42M impressions
Post-LoudCrowd: 7.23M impressions
After one year: 112% increase in monthly impressions

UGC growth

Pre-LoudCrowd: 1.17k tagged posts
Post-LoudCrowd: 1.56k tagged posts
33% increase in posts

Number of posters

Pre-LoudCrowd: 524 creators in the Social CRM
Post-LoudCrowd: 2,364 creators in the Social CRM
351% increase in people tagging the brand

788 automated gifts sent between October 2021 and September 2022
70,000+ community emails automatically delivered
47% average open rate

By automating rewards, gifting, and communications, GoNanas turned a small but mighty community into a scalable growth engine — without adding headcount.

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