How TRIP's Affiliate Community Helped Power One of Its Biggest Product Launches
The Cherry Lemon launch was such a huge success – it was actually the best all-time affiliate revenue week – and our efforts with LoudCrowd helped make that happen. We're now diversifying our usage of LoudCrowd across the D2C and paid social teams, and it's saving everyone so much time, money, and effort.
Context
TRIP is a leading functional wellness brand known for its calming CBD-infused drinks and supplements, designed to help people find balance in their everyday lives.
In June 2025, TRIP launched a creator-affiliate program with LoudCrowd to build a scalable engine for affiliate-driven revenue, new customer acquisition, and high-quality repurposable content. With a growing community of creators, the TRIP team saw affiliates as a key channel for authentic amplification around new products.
Heading into the November release of their new Cherry Lemon flavor, TRIP prepared for a highly anticipated moment. The broader campaign would go on to deliver 100M+ organic impressions, $2M EMV, and 2,500+ total organic posts across social — becoming one of TRIP’s biggest launches ever. Within that wave of attention, the affiliate community played a critical role in driving volume, authenticity, and sustained momentum throughout launch week.
Solution
For the Cherry Lemon launch, TRIP leveraged LoudCrowd to run a week-long, full-funnel creator-affiliate campaign from November 10–17, 2025.
To spark early excitement, TRIP gifted affiliates a free sample of Cherry Lemon ahead of the public release. Affiliates received a structured creative brief outlining content themes, messaging, and campaign timing. To encourage standout content, TRIP launched a challenge awarding a £50 gift card to the affiliate with the best Cherry Lemon feed post.
LoudCrowd served as the central operating system for the campaign. As content volume surged, TRIP seamlessly pulled creator assets into paid social, boosted posts through paid partnership permissions, and amplified creator-led buzz across D2C, social, and paid performance teams.
Results
The Cherry Lemon launch became TRIP’s most successful product release since launching their affiliate program — and one of their biggest product launches of all time — delivering standout results across revenue, content, and customer acquisition.
TRIP drove the best affiliate revenue week since the program launched, with sales increasing 61.6% week-over-week. This was also the highest affiliate-driven new customer acquisition week to date, proving affiliates played a key role in bringing new audiences into the TRIP ecosystem during launch.
Affiliates generated remarkable content volume that contributed meaningfully to the brand’s 2,500+ total organic posts throughout launch. Because TRIP maintains usage rights to all affiliate content, the team repurposed a significant portion for paid social — reducing production costs and enabling faster creative testing during a peak brand moment. Many affiliates also granted TRIP paid partnership permissions, allowing the team to boost content directly from creators’ pages to increase authenticity, reach, and performance across paid channels.